Film that was planned to sell something.
Commercials, brand films and the cuts that come off the same shoot day. Written, shot and finished by one crew in our own studio in Haifa.
Showreel. Goes in once the client clearances are signed.
Beautiful film that sells nothing is an expensive hobby.
Production companies are judged on the reel. Clients are judged on the result. When the crew shooting the film has never seen the campaign plan or the page it lands on, the film becomes an artefact instead of an asset.
From one commercial to a full unit, or just the room and the kit.
Five stages, all of them ours.
Brief and concept
What it has to achieve, who it is for and where it will run. Concepts are written against that, not around a visual somebody liked.
Pre production
Script, storyboard, casting, locations, permits, props and schedule. Everything signed off before a crew is booked.
Shoot
One block, our crew, our kit. Every deliverable on the list captured in the right format while the set is still up.
Post
Edit, colour, sound mix, motion graphics and subtitles. You see a rough cut early, not a finished film you cannot change.
Delivery
Masters and every placement version, organised and handed over in a library you keep.
A crew, a room and everything between them.
| Concept and script | Written against a commercial goal, then approved by you |
| Storyboard | So nobody discovers the film in the edit |
| Casting | With releases signed before we roll |
| Locations | Scouting, permits and the logistics nobody enjoys |
| Studio and crew | Lighting, sound, camera and direction, all ours |
| Post | Edit, colour grade and sound mix |
| Graphics | Motion, titles and end frames |
| Subtitles | Arabic, Hebrew and English |
| Delivery | Every placement version, organised |
A film with no distribution plan is a screensaver.
The campaign that carries it, the channels that run it and the page it lands on are handled by the marketing and web departments, on the same brief, in the same building.
The things people ask first.
What does a production cost?
It is driven by crew size, shoot days, casting and post. The enquiry form asks for a band so the first call can be specific rather than theoretical.
How long does it take?
A straightforward commercial is usually a few weeks from approved treatment to delivery. Cinema tier work with casting and locations takes longer and we schedule it properly.
Do you shoot outside Haifa?
Yes. The studio is our base, not a limit.
Who owns the final film?
You own the delivered work and the rushes for what you commissioned. Music and stock licences are listed so you know exactly what you hold.
Can you produce in Arabic and Hebrew?
Yes, and in English. Scripts and on camera direction are handled natively rather than dubbed from one version.
Tell us what the film has to do.
One call. We will tell you what it takes to make it properly and what it does not need.