FROM THE STUDIO
Notes from the people doing the work.
Short pieces on brand, production and the web, written by whoever actually ran the thing. No listicles, no reheated industry news.
GEO & AIOHow AI search finds your business, and how to be the answer it givesChatGPT, Gemini and Google’s AI overviews now decide which local business gets recommended. Here’s how generative engine optimization (GEO) puts yours in the answer.Read morePricingWhy zero-setup, flat-monthly beats agency quotes for small business websitesProject quotes make website building in Israel feel like a gamble. The subscription model removes the risk. Here’s the math behind it.Read more
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