Credibility is borrowed before it is owned.
Creator partnerships, expert positioning and the coverage that makes a market take you seriously. Selected on fit and measured like any other channel.
- Selected on audience
- Rights secured up front
We would take this one over an account ten times the size.
A large audience that does not buy your category is an expensive photograph.
Most influencer budgets are spent on reach that was never going to convert, with content shot on a phone in ten minutes and no rights to use it anywhere else. The money buys one post and no asset.
Rights, agreed before anything is shot.
This is the difference between buying a post and buying an asset. It is also the thing most brands discover too late.
| Usage | One post, on their account, for as long as they leave it up |
| Your ads | Not permitted, or renegotiated later at a premium |
| Your website | Not permitted |
| Exclusivity | None, so a competitor can post the next week |
| Disclosure | Left to the creator to remember |
| Usage | Agreed in writing before the shoot, with a defined term |
| Your ads | Included, so the best piece can carry media budget |
| Your website | Included, and the sales material too |
| Exclusivity | Category exclusivity for the term where it matters |
| Disclosure | Handled to platform rules, which does not hurt performance |
Five ways credibility actually gets built.
Creator partnerships
Selection, negotiation, briefing and production with creators whose audience overlaps your buyer rather than your ego.
Founder and expert positioning
Turning the person who knows the most in your business into the reason people trust it.
Earned coverage
Press, podcasts and industry platforms, approached with something that is actually worth covering.
Customer proof
Reviews, testimonials and case material collected systematically rather than begged for once a year.
Rights and reuse
Everything produced is licensed so it can run as an advertisement, on your site and in your sales material.
The parts most people skip.
You approve every name before anyone is contacted.
| Research | Audience location, age and category overlap, not follower count |
| Verification | Engagement quality and growth patterns checked for fakes |
| Shortlist | Presented to you, with reasons, before any contact |
| Negotiation | Scope, fee, term and exclusivity handled by us |
| Briefing | Creative direction that leaves the creator sounding like themselves |
| Production support | In our studio where the piece deserves it |
| Rights | Secured for ads, website and sales material |
| Amplification | The best performing pieces put behind budget |
| Reporting | Against enquiries, not impressions |
The best partnership content deserves a media budget behind it.
Creator content that performs organically is usually the cheapest advertising you will ever run. Because we secured the rights up front, it can.
The things people ask first.
Do you pay creators with product instead of money?
Sometimes, where it genuinely suits both sides. We will tell you when it will not work rather than let you insult somebody.
How do you verify an audience is real?
Engagement quality, audience location and age breakdown, and a look at growth patterns. Follower count on its own tells us almost nothing.
Who approves the names?
You do, before anyone is contacted. Nothing is agreed in your name without your sign off.
Can we use the content in our ads?
Yes, because the rights are agreed up front. That is the whole point of contracting properly.
Is disclosure handled?
Yes. Paid partnerships are disclosed to platform rules. It is not optional and it does not hurt performance.
Tell us who you want to be trusted by.
One call. We will tell you whether creators are the right lever for your category or a distraction from a better one.