One shoot day should feed a whole quarter.
Film, stills, design and copy produced in our own studio in Haifa, planned so a single session fills the campaign, the channels and the website at once.
- Our own studio
- Every placement delivered
The anchor film
Most content is produced twice because nobody planned it once.
The campaign gets a shoot. Then social needs its own. Then the website needs different images again. Three productions, three invoices, three versions of the same brand, because the brief was written per channel instead of per quarter.
The same scene, built for every placement it has to run in.
Cropping a wide film into a vertical is how you get a headline cut in half. We frame for each placement while the set is up.
16:9
1:1
4:5
9:16
Nine hours, planned to the block.
You are on set for the parts that need you and nowhere else. Here is a typical day.
Five kinds of material, from one plan.
Brand and product film
The anchor piece. The one a customer watches before deciding you are worth the money.
Social cuts
Short vertical edits built from the same footage, framed for the platform at the point of shooting.
Stills
Product, team and environment photography for the website, the store, the deck and the press.
Design
The layouts, templates and graphics that make it all look like one brand rather than a folder of files.
Copy
Captions, scripts and page copy written in Arabic, Hebrew or English by people who write in the language.
A production department on retainer.
One quarterly plan, one shoot block, one organised library at the end of it.
| Quarterly content plan | Everything that needs filling in the next three months, in one list |
| Scripting | Scripts, shot lists and the questions for anyone going on camera |
| Pre production | Casting where needed, locations, props, wardrobe and the schedule |
| Talent releases | Signed by everyone appearing, before we roll |
| Studio and crew | Our space in Haifa, lighting, sound and camera, or your site if that suits the story |
| Film and stills | Captured in the same session rather than booked as two productions |
| Post | Edit, colour, sound mix, subtitles and captions in three languages |
| Every placement | Wide, square, portrait and vertical versions delivered together |
| Asset library | Organised, named and yours to keep |
Some films are not content. They are the campaign.
Commercials and cinema tier work carry a different crew, a different schedule and a different budget. That sits with the production department, in the same building.
The things people ask first.
Do we shoot at your studio or ours?
Either. The studio gives us control over light and sound, your site gives authenticity. Most quarters use both.
How much material comes out of one day?
Enough for a quarter in most cases. We plan the day backwards from the list of things that need filling, so the answer is known before we book it.
Do you handle talent and casting?
Yes, where the piece needs it. Everyone appearing signs a release before we shoot.
Who owns the footage?
You own the delivered material and the rushes for the work you commissioned. We keep a copy for backup only.
Can you produce in Arabic and Hebrew?
Yes. Scripts, on camera direction, subtitles and captions are handled natively in each language.
Tell us what needs filling this quarter.
One call. We will tell you whether it is one shoot day or three, and what it takes to plan it properly.