A channel is a shop window, not a scrapbook.
Strategy, calendar, production, publishing and replies. Run by the team that also shoots the content, so the feed is never filled with whatever was left over.
- Content shot by us
- Replies handled daily
Most accounts die from having nothing to post, not from bad strategy.
The plan is fine in January. By March the material has run out, so the account starts posting quotes and stock photos, engagement falls, and somebody concludes the platform does not work for this industry.
Approved a month ahead, produced before it is needed.
You see the plan before anything is made. Nothing goes out that you have not agreed to.
A month agreed a month ahead, with the shoot days that fill it already booked. Shape is illustrative; your rhythm is set in the plan.
Five parts of the job, and most agencies only do two.
Channel strategy
Which platforms, what each one is for, and what a good month looks like on each. Different formats, not the same post reposted.
The calendar
A rolling plan built around what you sell and what is happening in your business, approved a month ahead.
Production
Shoot days at our studio or your site. Film, stills, design and copy all come out of the same session.
Publishing and community
Scheduling, publishing, comment replies, direct messages and escalation of anything that needs you personally.
Review
Monthly numbers, what performed and why, and the one change we are making next month.
The whole channel, including the unglamorous half.
Replies are where most of the enquiries actually arrive.
| Channel strategy | Platforms, formats and what each one is for |
| Monthly calendar | Approved ahead, never improvised |
| Production days | In our studio or on your site |
| Editing and design | Every post finished properly, not filtered |
| Copywriting | Arabic, Hebrew and English, written not translated |
| Publishing | Scheduled and checked, including stories |
| Comments | Answered daily in the language the customer used |
| Direct messages | Handled, with anything needing you escalated same day |
| Escalation | A clear route to your team for real enquiries |
| Reporting | Monthly, against enquiries rather than likes |
Organic proves the message. Paid buys the reach.
The posts that perform organically make the cheapest advertising you will ever run, because the audience already told us they work. The paid team sits at the next desk.
The things people ask first.
How many posts per month?
It depends on the plan, but volume is the wrong target. We agree a rhythm you can sustain and that the audience can absorb.
Do you need us on camera?
Not always, though owner led content usually outperforms everything else in service businesses. We will tell you where it matters.
Who replies to comments?
We do, daily, in the language the customer used. Anything requiring your knowledge gets escalated to you the same day.
Can you work with content we already have?
Yes, and we will use it where it is good. We will also tell you plainly when it is not.
Which platforms do you cover?
The ones your buyers use, which is usually two. We will say which after looking at your audience rather than guessing.
Let us look at your channels.
One call. We will tell you what is working, what is filler and what we would do differently.